The Ryan Hanley Show If You’re Struggling in Sales, Listen to This! - Bob King
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Jan 22, 2025 Bob King, an acclaimed author and closing coach, brings his expertise to the discussion, focusing on elevating sales performance. He emphasizes how salespeople often dwell in prospects' resistance and advocates for the power of belief in one's product. Listeners learn the art of emotional storytelling to forge connections that transcend traditional sales techniques. Bob shares that focusing on client needs instead of merely selling can create a fulfilling sales experience, turning skepticism into trust and boosting success.
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Commitment in Closing
- Closers commit to the idea that moving forward is best for the customer, company, and themselves.
- Commitment is essential for earning trust and driving sales, but it's unnatural and requires enduring resistance.
Hanley's Sales Transformation
- Ryan Hanley initially struggled in insurance sales, even facing termination by his father-in-law.
- He improved drastically after understanding his product's value and detaching from the outcome.
Believe in Your Product
- Believe in your product, especially when selling on value versus price.
- If your product is superior but pricier, focus on highlighting its value.
