

27 Minutes of Sales Training that Will Fix Everything
May 9, 2024
Dive into a power-packed training session that equips founders with essential sales skills. Learn why mastering sales yourself is crucial before handing it off. Discover key fundamentals for sales calls and the importance of selling transformations that resonate. John Whiting emphasizes building alliances with prospects and using negotiation strategies effectively. He shares insights on maintaining focus during calls and the art of pitching when ready. Plus, get equipped with a handy leverage checklist for successful closing!
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Training Filled Longstanding Gaps
- John praises a training that fixed gaps he and Mark experienced despite prior learning.
- The training explained nuances that finally stuck and improved their results.
Learn Sales Before You Delegate
- Master sales yourself before delegating so you can hire and QA effectively.
- Becoming skilled in sales lets you debug, manage reps, and negotiate better across life.
Sell Identity, Not Features
- Sell transformations and identity shifts rather than features or services.
- Be interested in prospects and ask questions to uncover their before and after identities.