Pivot Bob Iger at Code 2022
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Sep 17, 2022 
Bob Iger, the former CEO and Chairman of The Walt Disney Company, shares his insights on the streaming wars and the future of movies. He discusses the challenges traditional media companies face against tech giants like Netflix and Amazon. Iger reflects humorously on visiting Disney World and the importance of storytelling in entertainment. He also reveals a near acquisition of Twitter, highlighting the complexities of digital age investments and the pressing concerns over user authenticity. A fascinating look at the evolving media landscape!
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Early Digital Disruption at Disney
- In 2005, Bob Iger partnered with Steve Jobs to put Disney shows on the video iPod.
- This was considered disruptive to traditional media distribution and some in the industry saw Iger as a pariah.
Technology's Impact on Content Creation
- Technology has enabled an explosion of content creation due to the vast increase in available "shelf space".
- This has led to a significant increase in investment in creative projects and more diversity in programming.
Disney's Deal with Netflix
- Bob Iger reflects on Disney's early licensing deal with Netflix, initially beneficial but later seen as providing a competitor with tools to compete.
- Iger highlights the evolution of streaming and the need to adapt to the changing media landscape.