The Rise of Streaming: Navigating Media Evolution

This chapter explores the transformative shifts in media consumption brought on by the advent of platforms like iTunes and video iPods. It highlights the challenges faced by traditional media companies as they grappled with the rise of streaming services, particularly Netflix, and the strategic decisions regarding investments in intellectual property versus technology. The discussion emphasizes the importance of viewing technology as a partner in harnessing new opportunities within the evolving landscape of content distribution.