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Bob Iger at Code 2022

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Navigating the New Media Landscape

This chapter explores the significant shifts in television and streaming consumption, particularly among younger audiences, catalyzed by the COVID-19 pandemic. It discusses evolving content choices, the rise of ad-supported subscriptions, and the challenges faced by creators and companies in a rapidly changing industry. Additionally, the chapter reflects on the importance of empathy and adaptability in leadership during uncertain times.

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