

The One Word That is "Poison" For Your Business | Keynote from 2021
Mar 18, 2023
Unpack the secret poison word that plagues businesses today and discover how empathy and soft skills can propel leadership. Explore how attention has become the new currency in advertising, especially on platforms like LinkedIn. Dive into the revolutionary impact of blockchain technology on the business landscape. Reflect on the 'great resignation' and how younger generations are reshaping the workplace with engaging content on TikTok. Lastly, learn why authenticity and patience are crucial for successful podcasting.
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LinkedIn Ads for B2B
- Run 3-4 original LinkedIn video, picture, or word ads daily.
- Target specific employees or titles and pay for ads, don't just post organically.
Managing LinkedIn Ads
- Don't hire inexperienced family or small agencies to run your LinkedIn ads.
- You must understand the platform and manage the execution yourself for success.
Early Mover Advantage
- Early adopters of new platforms gain the most significant audiences and benefits.
- Established companies often wait, allowing smaller businesses to capitalize on early arbitrage opportunities.