Cameron Carsten, a blogger at Camtology, delves into Baudrillard's concept of 'absolute advertising' and its pervasive influence on culture and communication. The conversation reveals how advertising distorts reality and shapes societal norms, leading to techno-fascism. They explore the absurdity of modern advertising, the commodification of labor, and the impact of social media on identity. From culinary innovations like air fryers to the paradox of publicity, this discussion unearths the intricate ties between consumerism, identity, and contemporary life.
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insights INSIGHT
Commodities as Relatability
Modern advertising and memes create a universal relatability through commodities.
This relatability fosters an environment where product discussion dominates online interactions.
insights INSIGHT
Nihilism and Advertising
Participating in advertising, even ironically, reinforces the system of commodification.
This participation ties individuals to the market, making true rejection difficult.
insights INSIGHT
Advertising as Sacred
Baudrillard views advertising as a sacred entity with a lifecycle.
This lifecycle includes a golden age, a mourning phase, and a final merging with the individual.
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In this 1981 philosophical treatise, Jean Baudrillard explores the relationships between reality, symbols, and society. He introduces the concept of simulacra, which are copies without an original, and discusses how these simulacra and simulations have replaced all reality and meaning with symbols and signs. Baudrillard argues that current society is saturated with these constructs, leading to a phenomenon he calls the 'precession of simulacra,' where the simulated copy supersedes the original object and meaning becomes infinitely mutable.
Cameron Carsten is back with us to enjoy an exploration of Jean Baudrillard’s concept of “absolute advertising” and its transformation of communication, desire, and the public sphere. This discussion addresses the rise of techno-fascism and the symbolic saturation of everyday life in view of Baudrillard's 'Simulacra and Simulation'. What happens when advertising becomes the default mode of mediation, indistinguishable from culture itself? Together, we unravel how content collapses into form—and how even resistance may be a commodity.
Cameron's blog: https://camtology.substack.com/
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