Acid Horizon Simulacra and Simulation: Baudrillard, Techno-Fascism, and the Tyranny of Advertising
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Apr 13, 2025 Cameron Carsten, a blogger at Camtology, delves into Baudrillard's concept of 'absolute advertising' and its pervasive influence on culture and communication. The conversation reveals how advertising distorts reality and shapes societal norms, leading to techno-fascism. They explore the absurdity of modern advertising, the commodification of labor, and the impact of social media on identity. From culinary innovations like air fryers to the paradox of publicity, this discussion unearths the intricate ties between consumerism, identity, and contemporary life.
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Commodities as Relatability
- Modern advertising and memes create a universal relatability through commodities.
- This relatability fosters an environment where product discussion dominates online interactions.
Nihilism and Advertising
- Participating in advertising, even ironically, reinforces the system of commodification.
- This participation ties individuals to the market, making true rejection difficult.
Advertising as Sacred
- Baudrillard views advertising as a sacred entity with a lifecycle.
- This lifecycle includes a golden age, a mourning phase, and a final merging with the individual.
