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Simulacra and Simulation: Baudrillard, Techno-Fascism, and the Tyranny of Advertising

Acid Horizon

CHAPTER

Advertising and Its Philosophical Implications

This chapter explores the philosophical implications of advertising through Baudrillard's lens, examining its role in shaping perceptions and meanings within consumer culture. The discussion connects personal experiences with advertising's influence on behavior and desire, considering contemporary technologies and the intertwining of politics and aesthetics. It emphasizes the importance of media literacy in navigating the complexities of modern advertising and its impact on societal values and beliefs.

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