Simulacra and Simulation: Baudrillard, Techno-Fascism, and the Tyranny of Advertising
Acid Horizon
The Commodification of Advertising
This chapter examines the evolution of advertising and its intricate relationship with consumerism, exploring how self-aware advertisements have devolved into banality. It critiques the convergence of consumer identities with commodified experiences, emphasizing Baudrillard's theories on reality versus appearance in modern marketing. The discussion ultimately connects the pervasive influence of advertising to broader societal and political dynamics, questioning its role in shaping human experiences and governance.
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