Legends Of Land Fred Castonguay: Reworked AI
Oct 6, 2025
Fred Castonguay, co-founder of Reworked AI, dives into the transformative power of AI in lead qualification for roofing and home services. He explains how their machine learning models identify roof issues while predicting homeowner buying potential. The conversation highlights the importance of unique data sets, practical AI tools for workflow efficiency, and how AI can reduce outreach waste by filtering out non-sellers. Fred also shares insights on integrating AI into business operations and the ongoing evolution in home service markets.
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AI As Daily Leverage
- Fred Castonguay says AI augments humans and lets individuals move 5× faster in daily workflows.
- He emphasizes integrating AI into routine tasks like email and typing to gain leverage.
Speak First, Edit With AI
- Use voice-to-text tools like Whisperflow to speak into any text box and speed up writing and formatting.
- Combine a spoken brain dump with an LLM to refine and send clear messages faster.
Content Becomes The New SEO
- AI overviews reduce click-through to websites which shifts how businesses get discovered.
- Creating verifiable content across channels becomes more important than classic SEO alone.