Car Dealership Guy Podcast Burnett on Ford 2.0 Launch, Lasky on Honing F&I Process | Daily Dealer Live
Jan 7, 2026
JB Burnett, Executive GM at Preston Automotive Group, reveals insights on the Ford Signature 2.0 launch, highlighting a tech-first showroom design and the benefits of a near-paperless transaction process. He shares impressive metrics showing increased finance averages and customer service innovations. Justin Lasky, Business Manager at Lexus of North Hills, discusses his success in F&I operations, emphasizing the importance of sales-floor involvement and robust lender relationships while addressing fraud risks in the industry.
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Design+Process Drove Performance Surge
- JB Burnett credits Ford 2.0 design and process for a surge in customer engagement and sales performance.
- He calls the combined hospitality and sales-anywhere model a major differentiator that drives results.
Make The Process Continuous With Tablets
- Remove friction by making the sales process continuous from home to showroom using tablets and integrated tools.
- Let customers configure terms remotely so in-store time focuses on finishing, not redoing.
Technology Raised PVR Without Staff Changes
- AutoFi integration raised Preston's average front gross from about $1,600 to over $2,100 per car without staffing changes.
- The technology lowered customer resistance and increased both front- and back-end profitability.