How a TikTok ban would affect the influencer economy

Taylor Lorenz, a New York Times reporter focusing on the influencer economy, joins the discussion on the potential fallout of a TikTok ban. They delve into how creators might face financial instability and the impacts on their unique monetization strategies. Lorenz highlights the evolution of influencers who are now launching their own brands, along with the changing dynamics of creator collectives like Hype House. The conversation touches on TikTok's regulatory challenges and its competition with platforms like Instagram, all while humorously critiquing social media fame.