Navigating Uncertainty: The Future of Influencers and TikTok

This chapter explores the deep concerns of TikTok influencers regarding a potential ban and its implications for their financial futures. It contrasts TikTok's monetization strategies with those of platforms like YouTube and Instagram, highlighting the unique challenges creators face in adapting to different platforms. The discussion also reflects on the evolving influencer economy and the collaborative culture emerging among TikTok stars in engaging their audiences.