Inside Influencer Houses

This chapter delves into the business models and dynamics of influencer collectives such as Hype House and Team 10, addressing the contractual complications that come with these arrangements. It discusses the potential repercussions of a TikTok ban on the influencer economy and how management companies are navigating these challenges while seeking alternative platforms. The conversation highlights the evolving nature of creator monetization and the competition between social media platforms for attracting and retaining influencers amidst these changes.