In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
John Abramson's "Sickening" exposes the hidden truths within the pharmaceutical industry. Abramson, a Harvard professor and medical doctor, reveals how drug companies manipulate data and influence research to maximize profits, often at the expense of patient safety. The book delves into the process of peer review, highlighting how reviewers receive sanitized data, hindering their ability to assess the true risks and benefits of medications. Abramson uses case studies, including the Vioxx scandal, to illustrate the devastating consequences of this system. Ultimately, "Sickening" serves as a call for greater transparency and accountability in the pharmaceutical industry.
Overdosed America reveals how greed and corruption drive healthcare costs upward, threatening public health. The book explores the commercialization of medical knowledge, using examples like Vioxx and Celebrex to illustrate the crisis in American medicine. It argues that many health-preserving actions are more effective than top-selling drugs, but are often suppressed by pharmaceutical companies.
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IN THIS EPISODE OF THE HUMAN UPGRADE™...
… you’ll learn about the harm of Big Pharma and the reasons why pharmaceutical drugs are becoming much more widely used than science or good health care justifies.
Corporate interests and public good in America are often at battle, and the world of medical research and care is no different. Dr. John Abramson joins the show to explain what that means for your health and what you can do about it.
Dr. Abramson is an expert on health care policy, inside and out.
He’s taught at Harvard Medical School for 20 years and spent more than 20 years as a family physician. He’s researched, written about, and had unique access to the inner workings of the pharmaceutical industry for decades. He’s served as an unpaid consultant to the FBI and Department of Justice, and as an expert in national drug litigation.
He’s also written a new book, “Sickening: How Big Pharma Broke American Health Care and How We Can Repair It.” He joins the show to talk about how big pharma controls research, withholds data and shapes information that medical professionals rely on to make important care decisions.
He shares the stories behind four of the biggest failures in the pharmaceutical world that include deception, illegal practices, exploitation and lies. He’ll discuss how the job of pharmaceutical companies–no matter how effective a project may be–is to make a profit. It’s important to never forget that, Dr. Abramson says.
Dr. Abramson offers ways you can put your trust back in science and take your health into your own hands in a world of corporate giants. Opening scientific data for independent analysis is a good start. This episode offers information so you're aware and you can make better decisions for yourself.
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The Human Upgrade with Dave Asprey 
