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24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world by Daniel Priestley | Book Summary
Dec 25, 2024
Discover key principles for creating scalable value in business through seven essential asset categories. Learn how strong branding and intellectual property can boost wealth and customer trust. Explore the importance of effective systems and a strong workplace culture, illustrated by McDonald's success. Uncover how quality documentation can secure funding and avoid common pitfalls in startup planning. The insights are filled with real-world examples and practical advice for thriving in a fast-changing market.
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Quick takeaways
- A successful business depends on an ecosystem of 24 diverse assets across seven categories to ensure sustainability and competitive advantage.
- Intellectual property is essential for differentiation and growth, enabling companies to leverage their unique ideas for market leadership and profitability.
Deep dives
Creating a Valuable Business Ecosystem
The creation of a valuable business hinges on an ecosystem of 24 assets spread across seven categories. Unlike conventional wisdom, which may suggest a singular factor for success, a diverse ecosystem of functioning assets collectively enhances a business's value and sustainability. This comprehensive structure not only fosters growth but also acts as a safeguard against competition, making it challenging for rivals to replicate an entire ecosystem. A business may face occasional setbacks in individual areas, yet possessing a robust ecosystem can prevent total failure and ensure longevity in the market.
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