Bestbookbits 24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world by Daniel Priestley | Book Summary
Dec 25, 2024
Discover key principles for creating scalable value in business through seven essential asset categories. Learn how strong branding and intellectual property can boost wealth and customer trust. Explore the importance of effective systems and a strong workplace culture, illustrated by McDonald's success. Uncover how quality documentation can secure funding and avoid common pitfalls in startup planning. The insights are filled with real-world examples and practical advice for thriving in a fast-changing market.
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Value Comes From An Asset Ecosystem
- Value emerges from an ecosystem of complementary assets rather than a single element.
- An ecosystem makes a business harder to copy and more resilient over time.
Build As If You’ll Sell It
- Play the game 'Build a Company That Someone Would Want to Buy' to focus priorities.
- Use that perspective to attract better people, partners, and investment.
Seven Asset Categories Define Worth
- Valuable businesses combine assets across seven categories: intellectual property, brand, market, product, systems, culture, and funding.
- The book identifies 24 specific assets spread across those categories to prioritize.
