8min chapter

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24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world by Daniel Priestley | Book Summary

Bestbookbits

CHAPTER

The Power of Branding and Market Assets in Building Wealth

This chapter explores how intellectual property and strong branding can drive wealth creation and customer trust in competitive markets. It highlights the significance of various market assets and includes insights from successful entrepreneurs on building scalable businesses.

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