EO A Learning App Tutors 10 Million Children Worldwide | Enuma | EO
Nov 20, 2025
Sooin Lee, co-founder and CEO of Enuma, a Silicon Valley edutech startup, shares her journey from game designer to social entrepreneur. Inspired by her son's health challenges, she created adaptive learning apps like TodoMath to help struggling learners. Sooin discusses the challenges of being a minority female founder and the importance of mission-driven work. She also highlights Enuma's success in the Global Learning XPRIZE and shares insights from pilot programs in Tanzania, revealing cultural barriers and innovative solutions to engage children.
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Founding Motivated By A Child's Needs
- Sooin Lee and Con-Ho founded Enuma after their son was born with disabilities and needed extended hospital care.
- They realized their game-design skills could create better special-education software and decided to build learning apps for struggling children.
Average-Designed Learning Leaves Many Behind
- Learning is designed for average learners, which leaves many children behind for varied reasons.
- Enuma expanded its target to include all struggling learners regardless of cause.
TodoMath Success And Series A
- Enuma released TodoMath in 2014 targeting K–2 children who struggle to follow classroom pace, and it became popular with kids and in East Asia.
- That success helped them secure Series A funding from SoftBank Ventures Asia and an education group in China.