Sooin Lee

Co-founder and CEO of Enuma, a Silicon Valley edutech startup that builds adaptive learning apps (including TodoMath) for children and won a Global Learning XPRIZE co-winner award; speaks about product design for struggling learners and founding a mission-driven company.

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Nov 20, 2025 • 17min

A Learning App Tutors 10 Million Children Worldwide | Enuma | EO

Sooin Lee, co-founder and CEO of Enuma, a Silicon Valley edutech startup, shares her journey from game designer to social entrepreneur. Inspired by her son's health challenges, she created adaptive learning apps like TodoMath to help struggling learners. Sooin discusses the challenges of being a minority female founder and the importance of mission-driven work. She also highlights Enuma's success in the Global Learning XPRIZE and shares insights from pilot programs in Tanzania, revealing cultural barriers and innovative solutions to engage children.

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