The Diary Of A CEO with Steven Bartlett cover image

The Diary Of A CEO with Steven Bartlett

E35: Julian Hearn: Huel - £45 Million In 4 Years

Jul 3, 2019
Julian Hearn, Founder and CMO of Huel, shares his journey from the corporate world to creating a leading meal replacement brand. He emphasizes the importance of accessible nutrition and discusses the mental health challenges faced by entrepreneurs. Julian reflects on finding true happiness through experiences rather than material wealth, and the significance of maintaining personal relationships while navigating startup life. He also delves into the responsibilities of leadership and the evolving definitions of success and fulfillment.
49:03

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Quick takeaways

  • Huel was founded as a convenient, nutritious meal replacement product designed for busy individuals.
  • Julian Hearn emphasizes the importance of self-care and avoiding burnout in the entrepreneurial journey.

Deep dives

The Creation of Hule and the Journey of an Entrepreneur

Julian Hern, founder of Hule, shares his personal story of how the meal replacement company came to be. Fueled by his busy lifestyle and desire for convenient, nutritious meals, Julian saw an opportunity to create a product that met these needs. With a background in digital marketing, he embarked on the journey of building Hule. He started the business after a year of practicing and learning about affiliate marketing, eventually selling his first business and focusing on Hule. Through his own experiences and passion for health and fitness, Julian recognized the importance of nutrition and how it can impact overall well-being. This led to the development of Hule, a complete meal in a bottle that provides all the necessary nutrients. Julian's commitment to creating a quality product that is convenient, sustainable, and beneficial to consumers and the environment has driven Hule's success as one of the fastest-growing businesses in the UK.

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