“HR Heretics” | How CPOs, CHROs, Founders, and Boards Build High Performing Companies Fractional Work's Dirty Secret: How to Do a Full-Time Job in 25 Hours - Insights from Sally Thornton, Forshay
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Oct 9, 2025 Sally Thornton, CEO and founder of Forshay, shares her insights on fractional executive work. She reveals the trust barriers companies face when hiring fractionally and the surprising truth that it often means doing a full-time job in less time. Sally emphasizes the need for strong consulting skills over traditional experience and discusses the evolving market dynamics post-COVID. She also outlines the importance of transparent pricing models and advises candidates to focus on finding the right fit rather than rushing into roles.
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Relational Trust Trumps Marketplaces
- Relational trust beats marketplaces for fractional hires because companies want a trusted slate, not a binary yes/no choice.
- Forshay survives downturns by offering multiple vetted options and relational context for each candidate.
Fractional Supply Outpaced Demand
- Supply of fractional talent exploded post-COVID, creating adverse selection and client skepticism.
- Companies increasingly prefer 'all in' executives and distrust marketplace claims of flexible availability.
Earn Full-Time Impact In Fewer Hours
- Do build trust and influence fast so you can deliver a full-time impact in far fewer hours.
- Avoid rigid boundaries that prevent attending key meetings or doing necessary work early in an engagement.