For today’s essential Heretics 101 feature, Kelli and Nolan talk to Sally Thornton, CEO and Founder of Forshay who offers a candid examination of fractional executive work, exploring trust barriers, adverse selection problems, pricing models, and why consulting acumen matters more than traditional executive experience.
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KEEP UP WITH SALLY, NOLAN + KELLI ON LINKEDIN
Sally: https://www.linkedin.com/in/sallythornton/
Nolan: https://www.linkedin.com/in/nolan-church/
Kelli: https://www.linkedin.com/in/kellidragovich/
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LINKS:
Forshay: https://forshay.com/
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For coaching and advising inquire at https://kellidragovich.com/
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TIMESTAMPS:
(00:00) Intro
(01:46) The Trust Barrier: Why Companies Resist Fractional Work
(03:34) The TAM Debate and Market Dynamics Post-COVID
(05:14) The Dirty Secret: There’s No Such Thing as Fractional Work
(06:34) Sponsors: Ethena | Metaview
(10:01) Who’s Buying and Why Finance Gets It
(11:06) Let’s Talk Money: The 65/35 Structure and Market Rates
(12:30) The Honeymoon Phase: Managing Boundaries and Expectations
(14:44) How to Assess Fractional Executives: The 75% Rule
(16:31) From Interim to Modular: How the Market Evolved
(18:04) The Black Hole Question: Why Nobody’s Calling You Back
(19:36) Network for Yourself: Nobody’s Managing Your Career But You
(21:36) How to Sustain 15 Years: Running Experiments & Following Curiosity
(22:31) Closing Thoughts: Agents for Executives Don’t Yet Exist
(23:11) Outro
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