Growing on YouTube: How to Develop a Loyal Following
Oct 9, 2020
44:35
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YouTube expert Cathrin Manning shares her journey to 220,000 subscribers, emphasizing audience connection. Tips on entertaining video elements, optimizing thumbnails, and using analytics for growth. Insights on building a loyal audience through engaging content and social media presence.
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Quick takeaways
Analyzing engagement rates and traffic sources can provide insights into viewer preferences and trends for strategic content creation on YouTube.
Creating captivating thumbnails and engaging titles, along with engaging with viewers, are essential for building a loyal following and enhancing the viewer experience on YouTube.
Deep dives
Understanding the Value of Analytics
Monitoring analytics is crucial for YouTube success. Analyzing engagement rates and traffic sources can provide insights into viewer preferences and trends. By tracking what videos are recommended and taking note of their performance, content creators can strategically plan future videos. Paying attention to click-through rates, watch times, and keywords can guide content creation and optimization for better audience engagement and visibility.
Maximizing Video Performance
Creating captivating thumbnails and engaging titles are key elements in attracting viewers to your videos. Analyzing the click-through rates and continuously testing and optimizing thumbnails can significantly impact video performance. Utilizing TubeBuddy for AB split tests can help identify the most effective thumbnails. Responding to viewer comments and engaging with the audience can enhance the viewer experience and build a loyal following.
Sustaining Video Success Over Time
Successful videos on YouTube can continue to drive views and engagement over an extended period. By capitalizing on evergreen content and adapting to emerging trends or situations, videos can maintain relevance and attract new audiences over time. Leveraging seasonal content and staying responsive to changing search behaviors can help videos remain impactful in the long run.
Optimizing Content for Search and Recommendations
Strategically aligning content with popular search terms and topics can enhance visibility and click-through rates on YouTube. Analyzing search phrases and optimizing content to align with top-performing keywords can drive traffic and engagement. By understanding the YouTube algorithm and leveraging search and suggestions, creators can position their videos for increased visibility and audience reach.
Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube? To explore how to grow and develop a loyal fan base on YouTube, in this episode I interview Cathrin Manning. Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform. USEFUL INFORMATION: Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.
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