2 - 6 - 5 Ways for a CABINET SHOP to Get 5 STAR GOOGLE REVIEWS with Phil Risher
Mar 21, 2024
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Phil Risher, founder of Flash Consulting, shares his strategies for boosting a cabinet-making business with Google reviews. He discusses the crucial role of positive reviews, optimizing Google reviews, securing 5-star ratings, and leveraging customer feedback for sales motivation and growth.
Engage whole company in review process for consistency.
Responding promptly to negative reviews showcases commitment to customer satisfaction.
Deep dives
Establishing a Google Business Profile and Custom Review Link
Setting up a Google Business Profile is the initial step to garnering five-star reviews. By obtaining a custom review link, individuals can easily request family, friends, partners, vendors, or even clients to leave reviews. This strategy was successfully employed by a landscaping company, yielding a remarkable increase in Google reviews.
Incentivizing Employees to Request Reviews
Encouraging employees to actively seek reviews by incentivizing them can significantly boost the review acquisition process. For instance, offering financial rewards for every review obtained mentioning the employee's name can motivate them to engage in this endeavor.
Involving the Entire Company and Establishing Review Tracking Systems
Engaging the entire company in the review solicitation process can create a domino effect in obtaining reviews. Implementing a tracking system to monitor progress in review collection, whether on a daily, weekly, or monthly basis, ensures consistency in effort and keeps the momentum going.
Recognizing Top Performers and Establishing a Culture of Review Appreciation
Acknowledging and rewarding individuals who excel in accumulating reviews can foster a culture that values feedback and review collection. Creating a special recognition program for employees who achieve notable milestones in review acquisition, like a plaque or award, can further motivate the team.
Handling Negative Reviews with Proactive Resolution and Class
Addressing negative feedback promptly and professionally is crucial for maintaining a positive online reputation. Taking the initiative to communicate with dissatisfied customers, offering amends, and showcasing efforts to rectify the situation can mitigate the impact of negative reviews and demonstrate a commitment to excellent customer service.
Dealing with Negative Google Reviews and Response Strategies
When faced with negative Google reviews due to customer complaints about issues like mismatched colors or similar challenges in their kitchen cabinets and countertops, it's crucial to respond promptly and professionally. Taking a proactive approach, contacting the customer directly to address concerns and offer solutions is vital. By explaining efforts made to resolve the issue, such as detailing customer service interactions and product explanations, businesses can showcase their commitment to resolving conflicts. Responding to negative reviews with transparency, empathy, and a factual account of attempted solutions helps maintain a positive online reputation and demonstrates dedication to customer satisfaction.
Proactively Managing Customer Feedback and Review Strategies
Developing a systematic approach to managing online reviews, especially negative ones, is essential for businesses. By engaging with customers through comment responses and clarifying misunderstandings, companies can positively influence public perceptions. Encouraging customers to reach out directly for issue resolution and providing detailed accounts of attempted solutions in responses can mitigate the impact of negative reviews. Additionally, regularly monitoring and reporting fake or non-customer reviews can help maintain the authenticity of online feedback. Implementing consistent and timely review responses can enhance credibility, demonstrate customer care, and improve overall reputation in the digital landscape.
In this episode, we met with Phil Risher - the founder of Flash Consulting. Phil shared his million-dollar strategy for skyrocketing your cabinet-making business with Google reviews. Learn how he transformed a 3 million air duct cleaning company into a 5-6 million powerhouse with a tripled profit margin—all thanks to a strategic approach to Google reviews. You’ll also discover his top five tips for generating stellar reviews FAST (and how to get rid of one-star feedback). Hit play and let’s dive in!
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