Idea to Startup Testing a Startup Idea Live, Part 1: The Idea, The Goldfish Cleanse, J.O.A.S.
Apr 12, 2023
In a new series, the host tests a startup idea linked to chronic pain, sharing a personal journey through medical skepticism and a life-changing clinic in Canada. Concepts like 'thrust and drag' help navigate potential pitfalls and customer indifference. Structured habit building and reflective journaling are discussed for enhanced productivity. Engaging with the target audience is crucial for success, with strategies to truly understand those suffering from chronic pain. It's a blend of personal struggle and entrepreneurial insight.
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Brian's Chronic Pain Journey
- Brian Scordato shares his difficult five-year journey overcoming chronic pain from a severe concussion and whiplash.
- After trying many treatments and specialists, a clinic in Canada gave him a breakthrough, drastically reducing his pain.
Target Active Problem Solvers
- Focus only on customers actively trying new solutions in the last three months.
- Severely discount feedback from those not actively seeking to change their chronic pain situation.
Customers Stay Irrational Longer
- Customers often stay irrational longer than a startup can stay solvent by not caring about solutions.
- Most people aren't actively trying to solve problems they claim to have, which kills many startups.
