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Testing a Startup Idea Live, Part 1: The Idea, The Goldfish Cleanse, J.O.A.S.

Idea to Startup

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Understanding Failure and Building Momentum in Startup Ideas

This chapter explores the early testing phases of a startup idea, highlighting how to recognize potential pitfalls and understand customer indifference. The speakers also introduce the concepts of 'thrust and drag' for business momentum and offer practical strategies for mentally and logistically preparing for a new venture.

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