What's Next! with Tiffani Bova Using Mental Models to Drive Transformation with Mark Bonchek
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Aug 31, 2023 Mark Bonchek, Founder and CEO of Shift Thinking, discusses the power of mental models and how they shape our thinking. They explore 'jobs to be done' and the importance of shared purpose in driving growth. They also discuss the challenge of incorporating purpose into business strategies and the shift from hierarchical to network models.
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Mental Models Shape Outcomes
- A mental model is the way we think, not what we think, and it shapes decisions and outcomes.
- Different models (Newtonian, Einstein, quantum) produce radically different solutions for the same reality.
Ted vs Southwest Example
- Mark and Tiffani discuss United's Ted vs Southwest to show differing underlying models.
- Herb Kelleher's focus on moving people, not planes, created a distinct successful mental model.
Elevate Jobs To Be Done
- Core human jobs to be done remain constant while solutions change over time.
- Elevating purpose to a shared "with" job unlocks exponential growth and broader stakeholder alignment.