262 Protecting Your Podcast Brand, Effective Podcast Advertising and Programmatic Challenges Explored

Hit skip or hit subscribe? The dilemma of podcast ads, explored from both sides of the microphone; what is podcast x-ray and why do you need it? The impact of podcast fame, podcast business and controversial guests is it destroying podcasting? Let's be nice to people on the internet; podcast Ads as a tool to get better at your own podcast promotion; the Podcast Threads community is thriving, plus so much more!

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• (3:10) PROMO 1: The Main Thing
• (4:09) Elsie and Erik conversation
• Guest co-host! Erik Fisher
• (5:44) The coolest tool, Podcast X-Ray
• (11:35) Deep dive into the downfall of modern podcasting video
• (27:42) What about when advertisers are deceptive about the categories?
• (38:35) The audience experience of podcast ads and be nice, people!
• (43:51) PROMO 2: Where Is The Line?
• (46:20) Why listening to podcast ads is helpful to podcasters
• (54:38) Podcaster Threads is cool!
• (1:03:00) PROMO 3: Tomorrow's Legends
• (1:04:00) Have you taken the Podcaster Gear survey?
• (1:04:55) Where have we been and where are we going?

• PROMO 1: The Main Thing
• PROMO 2: Where Is The Line?
• PROMO 3: Tomorrow's Legends

• Elevating Your Podcast: Expert Tips on Production, Editing, and Collaboration - YouTube
• Charles Duhigg on the Super Power of Clear Communication at Home and Work
• Learn Podcasting — Publish Your First Episode Today! with Dave Jackson - YouTube
• NRB 2024 Convention | February 20- 23, 2024 | Gaylord Opryland
• Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

• Leave us voice feedback!
• Beyond the To-Do List
• Erik Fisher (@erikjfisher) on Threads
• Meet Podcast X-Ray — Bumper | data-driven podcast growth agency
• The Downfall Of Modern Podcasts - YouTube
• @amahnke • I’m getting really tired of deceptive companies and organizations publishing podcast ads for pr… • Threads
• @amahnke • 1. CPM isn’t only used in programmatic ads. You can have complete control over your advertisers… • Threads
• @theschoolofluxury • List of things that are overrated: Podcast ads. Never ever have I cared for a brand featured on… • Threads
• @ariellethisandthat • I almost never skip podcast ads. Here are a few reasons why: - it’s interesting to hear how m… • Threads
• Podcaster Gear Survey 2024: Submit Your Kit (& Maybe Win $200)
• Charles Duhigg on the Super Power of Clear Communication at Home and Work

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