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22min chapter
262 Protecting Your Podcast Brand, Effective Podcast Advertising and Programmatic Challenges Explored
The Feed The Official Libsyn Podcast
Podcast Tools and Monetization Strategies
The chapter explores various podcast tools such as podcast x-ray for industry professionals, discusses the importance of leveraging RSS feed metadata for content discovery, and introduces a tool for detailed podcast analysis. It transitions into a conversation about monetization strategies in podcasts, focusing on advertising and the challenges faced by content creators in maintaining quality amidst a flood of guest pitches. The speakers emphasize the significance of research in selecting guests, the complexities of podcast advertising, and the need for quality assurance to protect the podcast brand.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode