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15min chapter
262 Protecting Your Podcast Brand, Effective Podcast Advertising and Programmatic Challenges Explored
The Feed The Official Libsyn Podcast
Navigating the Complexities of Podcast Advertising
Exploring the challenges and impacts of programmatic ads in podcasts, this chapter delves into the importance of transparency and audience relevance. It highlights the necessity of protecting podcast brands, correct ad targeting for efficiency, and the balance between listener experience and ad revenue.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode