The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20VC: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health: Scaling to $1BN Valuation, 75M Users & Getting 100s of No's From Investors Along the Way with Dmitry Gurski
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Sep 23, 2024 
Dmitry Gurski, Co-founder and CEO of Flo Health, discusses his journey from potato farming in Belarus to leading a billion-dollar women's health app. He shares valuable lessons about leadership and why craziness, not just intelligence, is vital for founders. Dmitry dives into the realities of securing funding, especially as a minority founder, and emphasizes the importance of resilience in facing rejection. He explores the balance between freemium and premium models, and encourages a product-focused approach over conventional branding.
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Retention is About User Case
- User retention is determined by the inherent user case, not just the product itself.
- A perfect gym app might have poor retention because gym-going itself has poor retention.
Avoid General Advice
- Never take general advice.
- General advice is always bullshit, because every situation is nuanced and unique.
Childhood Lessons
- Dmitry Gurski's childhood involved farming potatoes and gathering mushrooms in Belarus.
- Mushroom gathering taught him about risk and reward, while farming taught him about hard work and diversification.