Dmitry Gurski

Dmitry Gurski, Co-founder and CEO of Flo Health, discusses his journey from potato farming in Belarus to leading a billion-dollar women's health app. He shares valuable lessons about leadership and why craziness, not just intelligence, is vital for founders. Dmitry dives into the realities of securing funding, especially as a minority founder, and emphasizes the importance of resilience in facing rejection. He explores the balance between freemium and premium models, and encourages a product-focused approach over conventional branding.

Dmitry Gurski, CEO and Co-Founder of Flo Health, leads the world’s largest health app with 73 million monthly users. He dives into the significance of regional pricing in app strategies, highlighting how iOS and Android users differ in emerging markets. He emphasizes the need to understand local audiences beyond simple economic indexes. Dmitry also shares how adaptive pricing can enhance user retention and unlock new revenue opportunities while stressing the mission-driven nature of their work in improving health access globally.

Dmitry Gurski, founder of Flo Health, shares his extraordinary journey from picking mushrooms in Belarus to leading a billion-dollar health app with 75 million users. He reveals how simplicity in product design outperformed rivals and emphasizes that user retention is key for success. Dmitry discusses the brutal fundraising process, facing over 200 rejections, and the importance of team dynamics for startups. Learn why targeting a broad audience and embracing failure can lead to lasting impact in the competitive health app market.