Grow The Show 245 | Interviews Don’t Grow Your Podcast… Unless You Do This
Nov 18, 2025
Are interviews boosting your podcast, or could they be holding you back? The host explores the changing dynamics of guest episodes versus solo performances. Find out why solo shows often win in audio metrics while guest spots shine on YouTube. Learn how to package interviews effectively to increase views and engagement. Plus, discover key metrics that reveal your growth bottlenecks. The best strategy? A balanced mix of compelling interviews and solo content to maximize growth and sales.
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Favor Solo Episodes For Audio Growth
- Avoid relying solely on guest interviews to grow an audio podcast; solo episodes often perform better on audio platforms.
- Publish solo episodes to increase completion rates, shares, downloads, and client conversions.
Interviews Win On YouTube Metrics
- Interviews perform much better on YouTube because they drive higher average view duration and watch time.
- Longer interview videos accumulate passive viewing time that boosts key YouTube growth metrics.
Prioritize CTR And Watch Time
- Track click-through rate and average view duration as primary signals for YouTube growth.
- Focus on improving CTR and watch time to get YouTube to promote your videos.