Why interviews outperform on YouTube

Kevin identifies YouTube growth metrics and shows guest interviews deliver higher average view duration and watch time on video.

Play episode from 04:20

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Are interviews helping your podcast, or holding it back? In this episode, host Kev Michael digs into the data and shares how guest episodes actually work to grow your podcast. Learn why interviews haven't been effective for your podcast, the mistake many podcasters are making when it comes to interviews, and the metrics that will help you find your bottleneck!

Topics Discussed:

Introduction (00:00)

Why the “interview growth rule” has changed (00:55)

Two metrics for YouTube growth (02:22)

How solo episodes perform on audio vs. video (04:08)

Why your guest episodes aren’t performing well (06:18)

How to use guest and solo episodes to grow your podcast (08:18)

Need help writing titles? Learn How to Write Perfect Podcast Episode Titles (That Grow Your Audience)

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