6 Figure Creative #366: Stop Pricing Like A Big Dumb Stupid Idiot
Jun 10, 2025
Discover the common pricing mistakes that creatives often make, like using tiered pricing and undercharging. Explore how emotional biases can lead to poor decisions and the importance of focusing on value. Learn why flat rates may be better than hourly ones and how to approach clients with confidence. The host offers practical strategies for effective pricing and attracting higher-end clients. It's time to stop the pricing blunders and start earning what you're truly worth!
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Avoid Hourly Pricing
- Avoid hourly or daily pricing for outcome-based or strategic work to prevent punishing efficiency.
- Charge flat rates based on outcomes and set "up to" limits to manage scope unpredictability.
Avoid Three-Tier Menus
- Do not offer three-tiered pricing without clear distinctions; it confuses clients and complicates decision-making.
- Diagnose client needs and prescribe a tailored solution instead of giving menus or options.
Don't Discount Prematurely
- Never discount your prices before the client objects; say your price and stay silent.
- Silence allows clients to process your value without you undermining your rates by negotiating prematurely.