People Magic: How to Build a $1M Community You Can Start From Zero
Jan 2, 2025
Martinus Evans, a motivational speaker and founder of Slow AF Run Club, shares his inspiring journey from an alarming doctor's visit to becoming a marathoner. He emphasizes that everyone starts from zero and the importance of building supportive communities, especially for back-of-the-pack runners. Martinus discusses overcoming self-doubt and the evolution of his community, focusing on inclusivity and genuine connections. He highlights that true success in both running and business comes from prioritizing relationships over quick wins.
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From Frustration to Community
- Martinus Evans, initially a runner frustrated with the lack of inclusivity in the running community, started Slow AF Run Club.
- Despite following "guru" advice and investing in courses and email lists, he found these methods ineffective, leading him to prioritize community building.
Community-First Approach
- Gina Bianchini advises building community first, then launching courses or products.
- Direct feedback from a small, engaged community allows for quick iteration and improvement based on real-time needs.
Starting Small, Growing Big
- Martinus found that engaging directly with his initial 20 members helped refine his approach.
- This direct engagement enabled him to understand the needs of his community, which eventually broadened his reach to a larger audience.
