People Magic: How to Build a $1M Community
You Can Start From Zero
Jan 2, 2025
Martinus Evans, a motivational speaker and founder of Slow AF Run Club, shares his inspiring journey from an alarming doctor's visit to becoming a marathoner. He emphasizes that everyone starts from zero and the importance of building supportive communities, especially for back-of-the-pack runners. Martinus discusses overcoming self-doubt and the evolution of his community, focusing on inclusivity and genuine connections. He highlights that true success in both running and business comes from prioritizing relationships over quick wins.
24:17
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Quick takeaways
- Building a community from scratch, as exemplified by the Slow AF Run Club, fosters connection and support among individuals feeling isolated in their journeys.
- Failures in traditional business approaches revealed the importance of engaging directly with a community to drive sustainable success and meaningful relationships.
Deep dives
Building a Community from Scratch
Starting a community can often seem daunting, especially without prior resources or a large following. The journey began with the realization that there were many runners, particularly those who finished races much later than others, feeling isolated and unsupported. This led to the creation of the Slow AF Run Club, which was built from the ground up, initially involving just twenty members. The emphasis was placed on shared experiences and pain points, fostering an environment where runners could celebrate their journeys together, regardless of their pace.
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