People Magic: How to Build a $1M Community

You Can Start From Zero

Jan 2, 2025
Martinus Evans, a motivational speaker and founder of Slow AF Run Club, shares his inspiring journey from an alarming doctor's visit to becoming a marathoner. He emphasizes that everyone starts from zero and the importance of building supportive communities, especially for back-of-the-pack runners. Martinus discusses overcoming self-doubt and the evolution of his community, focusing on inclusivity and genuine connections. He highlights that true success in both running and business comes from prioritizing relationships over quick wins.
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ANECDOTE

From Frustration to Community

  • Martinus Evans, initially a runner frustrated with the lack of inclusivity in the running community, started Slow AF Run Club.
  • Despite following "guru" advice and investing in courses and email lists, he found these methods ineffective, leading him to prioritize community building.
ADVICE

Community-First Approach

  • Gina Bianchini advises building community first, then launching courses or products.
  • Direct feedback from a small, engaged community allows for quick iteration and improvement based on real-time needs.
ANECDOTE

Starting Small, Growing Big

  • Martinus found that engaging directly with his initial 20 members helped refine his approach.
  • This direct engagement enabled him to understand the needs of his community, which eventually broadened his reach to a larger audience.
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