The Marketing Millennials 311 - How To Make Merch That People Actually Want with Savannah Dmytriw, aka Merch Girly
Feb 14, 2025
Savannah Dmytriw, aka Merch Girly, is the VP of Marketing at Team SCG, specializing in corporate merchandising. She discusses the evolution of merch from basic items to thoughtful, brand-enhancing products. Savannah emphasizes creating items that resonate with audiences and don’t end up in the trash. She shares tips on making new hires feel special with unique merch and highlights trends like personalization and sustainability. For marketers, understanding what people truly want can transform merchandise into a powerful branding tool.
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Merch Strategy
- Focus on the "why" behind your merch, not just the product itself.
- Understand your messaging before choosing the item.
Good Merch vs. Bad Merch
- Bad merch results from a lack of strategy, not necessarily the brand's fault.
- Merch is often an afterthought, leading to generic, forgettable items.
Event Merch
- Consider your event goals and target audience when choosing merch.
- Tailor your merch to resonate with the specific event attendees.