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The Marketing Millennials
311 - How To Make Merch That People Actually Want with Savannah Dmytriw, aka Merch Girly
Feb 14, 2025
Savannah Dmytriw, aka Merch Girly, is the VP of Marketing at Team SCG, specializing in corporate merchandising. She discusses the evolution of merch from basic items to thoughtful, brand-enhancing products. Savannah emphasizes creating items that resonate with audiences and don’t end up in the trash. She shares tips on making new hires feel special with unique merch and highlights trends like personalization and sustainability. For marketers, understanding what people truly want can transform merchandise into a powerful branding tool.
35:41
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Quick takeaways
- Creating meaningful merchandise requires understanding the audience's needs and aligning products with the brand's core values.
- High-quality merch enhances employee engagement and serves as organic marketing, transforming employees into passionate brand ambassadors.
Deep dives
The Importance of Intentional Merchandise
Effective merchandise is driven by the intention and messaging behind it, rather than just the products themselves. Starting with the 'why' allows marketers to create items that resonate with their audience and truly represent the brand's values. This strategic approach differentiates memorable merchandise from generic items that often end up discarded, as thoughtful consideration can lead to a more meaningful connection with recipients. Brands that focus on crafting products that reflect their culture and messaging increase the likelihood that those items will be cherished and utilized.
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