Savannah Dmytriw, aka Merch Girly, is the VP of Marketing at Team SCG, specializing in corporate merchandising. She discusses the evolution of merch from basic items to thoughtful, brand-enhancing products. Savannah emphasizes creating items that resonate with audiences and don’t end up in the trash. She shares tips on making new hires feel special with unique merch and highlights trends like personalization and sustainability. For marketers, understanding what people truly want can transform merchandise into a powerful branding tool.