Using Case Studies to Build Trust with Kate the Case Study Copywriter

1

Introduction

00:00 • 2min

2

Why Case Studies Are So Useful

02:13 • 2min

3

Choosing the Right Candidate

04:04 • 2min

4

What Are the Elements of a Good Case Study?

05:47 • 2min

5

Is a Named Case Tilly More Impactful Than an Unnamed Client?

08:13 • 3min

6

Getting Qualitative and Quantitative Results

10:58 • 2min

7

The Hero's Journey

12:37 • 2min

8

Interview Questions That You Should Ask During a Case Interview

15:04 • 2min

9

Do You Have a Value Conversation With Your Clients?

17:04 • 2min

10

How to Write a Case Study Interview

19:15 • 2min

11

Case Studies Are One of the Top 3 Marketing Materials That Are Red

21:10 • 2min

12

Can You Repurpose Your Case Study? Yes, Absolutely.

23:04 • 3min

13

Do You Have a Case Study?

25:36 • 2min

14

Gay Case Studies - What Really Makes Success Happen?

27:12 • 3min

15

How Do You Write a Case Study?

30:07 • 2min

16

How Long Have You Been a Consultant?

32:11 • 2min

17

Why I Love Case Studies

33:44 • 4min

18

How Long Did You Go Down That Road?

37:26 • 2min

19

Is That What You're Trying to Do?

39:15 • 2min

20

What Advice Would You Give to Someone Starting Out?

41:32 • 2min