Selling consulting services is often selling the invisible and intangible. How can we better demonstrate the value of our services to prospective clients?
In this episode, Kate The Case Study Copywriter and Alastair McDermott discuss how case studies can help convert your prospective buyers. They can learn how you have helped businesses like theirs to achieve measurable results, and help you differentiate yourself from your competitors.
They also discuss how Kate niched down her consulting business, and how she changed her target market after choosing the wrong option at first.
βDo not be afraid to niche down. The fear is "if I niche down, I'm going to lose all these clients", but the reality is when you niche down you gain more entry into the market than you ever could have before.β -- Kate The Case Study Copywriter
ποΈ Show Notes ποΈ
Access all the links mentioned in this episode in the show notes here:
ππ https://therecognizedauthority.com/using-case-studies-to-build-trust/ ππ
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