The Russell Brunson Show Little Marketing Tweaks and Shifts That Could Unlock Big Wins | #Marketing - Ep. 63
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Aug 20, 2025 Explore savvy marketing strategies that include innovative pricing tricks like 'price marination' to boost perceived value. Discover the magic of structuring a three-day challenge designed to close sales effectively. Learn how focusing on client success through tiny challenges can lead to impactful results. Dive into the importance of urgency and scarcity in sales tactics, while mastering time management for improved productivity. Plus, enjoy a quirky take on crafting a memorable best man speech inspired by funnel strategies!
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Anchor Higher Prices Early
- Use a "price marinade" by mentioning much higher-priced offers early so your real offer feels inexpensive by contrast.
- Anchor value on day one to reduce sticker shock and make the actual price easier to justify.
Early Mentor Taught High-Ticket In-Person Offers
- Russell shared early mentor advice: charge high-ticket and deliver hands-on experiences like "come to my house" weekends.
- He emailed his list and sold two $5,000 spots the same night by offering an in-person intensive.
Three-Day Challenge Sales Flow
- Structure a three-day challenge: Day 1 teach and repitch VIP, Day 2 deliver a Perfect Webinar sale, Day 3 repitch with logic and heart closes.
- Use replays and VIP access as upsells and deliver a logical close for late buyers.