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Little Marketing Tweaks and Shifts That Could Unlock Big Wins | #Marketing - Ep. 63

The Russell Brunson Show

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Boot Camp Pricing Strategies

This chapter explores the complexities of running a three-day free boot camp for Inkscape, aimed at craft enthusiasts, while navigating the introduction of higher-priced offerings. The speakers discuss strategic pricing, including 'price marination' to ease buyer reluctance, and share practical applications for enhancing perceived value. They also share insights on structuring events to differentiate between free and VIP offerings, incorporating effective pitch strategies to maximize conversions.

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