Dan Kennedy's Magnetic Marketing Podcast The Choreographed Close: Structuring On-Stage Sales Presentations That Convert
Jan 30, 2026
Dustin Matthews, founder of Speaking Empire and presentation coach who turns talks into revenue machines. He explains why starting with the desired action beats slides-first thinking. Learn about choreographing marketing, on-stage structure, follow-up, and using webinars to qualify buyers. Hear why scripting and a sales-focused choreography create predictable conversion results.
AI Snips
Chapters
Books
Transcript
Episode notes
Design Presentations Backwards From The Close
- Start every presentation with the end in mind and design each element to drive that specific action.
- Craft your message around the desired next step so every slide and story furthers the sale.
Right Offer Beats Star Salesperson
- Audiences buy when the right person meets the right offer at the right time, not because of a superstar salesperson.
- Treat your presentation like a placement of an irresistible offer, not just performance.
Announce The Offer Early To Reduce Resistance
- Tell the audience up front there will be an opportunity to act so resistance drops and attention stays honest.
- Start selling early by signaling intent instead of waiting to 'scotch-tape' an offer at the end.
