eComFuel Recovering from Near Bankruptcy, Newsletters That Connect & Raising Great Kids
Nov 29, 2024
In this engaging conversation, seasoned eCommerce veteran Greg Howlett shares his inspiring journey of repurchasing a business a decade after selling it. He discusses the lessons learned from a near bankruptcy experience, emphasizing the importance of building trust in business. Greg explores challenges in revitalizing his supplement brand, navigating family dynamics in entrepreneurship, and raising resilient children in the digital age. Tune in for insightful strategies on customer engagement and the power of community in fostering entrepreneurial growth.
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VitaBase Buyback
- Greg Howlett bought back his old business, VitaBase, after 10 years.
- He purchased it for 10% of the original selling price, with seller financing.
Business Revitalization
- Focus on product mix and marketing to revitalize a struggling business.
- Win back customer confidence by addressing past issues and improving quality.
Value of Trust
- Long-term trust and relationships are crucial in business.
- These relationships can lead to unique opportunities, such as discounted buybacks.