In this engaging conversation, seasoned eCommerce veteran Greg Howlett shares his inspiring journey of repurchasing a business a decade after selling it. He discusses the lessons learned from a near bankruptcy experience, emphasizing the importance of building trust in business. Greg explores challenges in revitalizing his supplement brand, navigating family dynamics in entrepreneurship, and raising resilient children in the digital age. Tune in for insightful strategies on customer engagement and the power of community in fostering entrepreneurial growth.