Hardscape Growth How to turn Social Media into a Sales Tool for Your Contracting Business
10 snips
Jul 1, 2025 
Join Tony Felgueiras, Director of Media at Leanscaper, as he shares insightful strategies for landscape contractors. Discover how to define your ideal client and why emotional content connects better. Tony reveals the power of turning testimonials into persuasive sales tools and the importance of documenting rather than overthinking your content. Learn how to engage clients uniquely and leverage social media as a potent sales tool—all using just your smartphone. This conversation is packed with actionable tips to elevate your contracting business!
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Start With Ideal Customer
- Identify your ideal customer profile before creating content to tailor your messaging effectively.
- Knowing who makes the purchasing decisions guides what content and emotions to emphasize.
Sell Emotion, Not Just Service
- Customers buy not just products but emotional benefits like trust and enjoyment.
- Marketing should focus on showing how your service creates memories and pleasure, not just construction.
Use Strategic Testimonials
- Use client testimonials by asking strategic questions to extract specific impactful quotes.
- Repurpose testimonials as videos, social posts, and website text to maximize content value.