Creating Unique Content through Personal Differentiation

If you're a landscape contractor, builder, or designer looking to attract better clients, this episode is a must-listen. Host Alex Cadieux sits down with Tony Felgueiras, Director of Media at Leanscaper, to explore how content marketing can help you grow your landscaping business—without big budgets or fancy cameras.

🔥 What you'll learn:
• How to define your ideal hardscaping client
• Why emotion-driven marketing converts better
• The secret to creating great content: document, don’t overthink
• How to turn testimonials into sales tools
• Simple systems to scale your content using just your phone

Whether you're struggling with social media marketing, building a hardscape brand, or just want to stand out in a competitive market, this episode gives you tactical strategies to grow your business.

🎧 New episodes drop every Tuesday.
📩 Questions or topic ideas? DM @hardscaper_ or email podcast@hardscaper.com.