Jennifer Young, a real estate powerhouse in Washington, D.C., shares her transformative 33-Touch Program, which has led her team to sell 500-600 units annually. She discusses multifaceted communication strategies, such as monthly video newsletters and client events, that build lasting relationships. Jennifer emphasizes the importance of positioning her team as consultative professionals. Listeners will be inspired by her commitment to operational excellence and the innovative ways she fosters client loyalty and engagement, adapting strategies even through industry shifts.
Jennifer Young's 33 Touch Program emphasizes consistent communication through various channels, significantly enhancing client relationships and driving repeat business.
By hosting engaging events like seller seminars and large community gatherings, Jennifer strengthens personal connections and generates valuable referrals for her real estate team.
Deep dives
Journey to Real Estate Success
The host interviews Jennifer Young, a successful real estate agent based in Washington, DC, who manages a team that closes 400 to 600 units annually. Jennifer's journey began in college when she was inspired by a broker who taught her real estate classes, leading her to get her license. She emphasizes the importance of mentorship, having learned invaluable skills under the guidance of seasoned professionals. Her early experiences as a runner and buyer agent helped her gain a comprehensive understanding of the industry before launching her own team.
Building a Strong Client Base
A significant portion of Jennifer's business comes from repeat clients and referrals, highlighting the importance of maintaining strong relationships. She attributes her success to implementing a 33 Touch program, which includes consistent communication and marketing outreach to her client sphere, regardless of budget constraints. Jennifer initiated this approach with affordable tactics like sending news articles and small giveaways, aiming to keep real estate conversations alive. Over time, her consistency and dedication have resulted in a robust network that actively engages with her services.
Effective Marketing Strategies
Jennifer's marketing efforts now include a monthly video newsletter that provides brief market updates and showcases previous successes while inviting clients to upcoming events. The newsletters are professionally edited and usually last two minutes or less, keeping content concise and engaging. She also incorporates follow-up emails and quarterly print newsletters that summarize market insights and promote community events. This multifaceted strategy helps her stay relevant and encourages ongoing client interaction, fostering a sense of community.
Client Engagement Through Events
Jennifer organizes various events, including monthly seller seminars and large annual gatherings, to engage her clients and build rapport. The seller seminars focus on downsizing and provide useful information for potential clients, while her expansive crab feast and casino night events create an inviting atmosphere for networking. These events foster personal connections, as attendees often introduce Jennifer to new clients. By promoting a fun environment and excellent hospitality, she strengthens relationships and generates referrals to ongoing real estate opportunities.
Buckle up because this episode is a whirlwind deep-dive into Jennifer Young’s-33 Touch Program. You know it works because Jennifer’s Washington, D.C. team sells 500 to 600 units a year in an incredibly competitive market.
She shares her whole playbook with us: Monthly video newsletters, monthly seller seminars, quarterly print newsletters, quarterly calls or texts, bi-monthly raving fans gifts, two huge client events every year, and more.
In every touch, Jennifer’s team positions themselves as consultative professionals, always ready to educate and help. They have mastered the entire process from speed-to-lead to comprehensive net sheets.
Tune in and get inspired by Jennifer Young’s 33-Touch Program and operational excellence.
This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.