Martin Gontovnikas (HyperGrowth): Why You Should Embrace a Community Strategy (and How to Do It)

“Community” is a major buzzword today, and for good reason. Community creates leverage, and lots of it. Gonto ran marketing and growth at Auth0 for 7 years before the $6.5 billion acquisition by Okta. He cuts through the buzzword noise to give us his perspective and playbook on why (and how) to win with a community strategy.

Key Takeaways:

• [00:27] Overview — Building a community
• [02:24] Defining community, and why is it trending
• [04:56] Creating communities through open source products, enterprise solutions, and other methods
• [08:55] How to identify members to target if you're building from scratch
• [13:31] Tapping into existing communities and identifying communities to target
• [21:17] Doing research with a user, interviewing developers, and engaging on Twitter
• [26:30] What does a community team look like, and who owns the effort in a PLG company?
• [30:02] KPIs and measuring the business value of building community

Mentioned in this episode:

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Martin Gontovnika, Co-Founder and General Partner at HyperGrowth Partners

HyperGrowth Partners

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Podcast produced by OpenView.

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