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4min chapter
Martin Gontovnikas (HyperGrowth): Why You Should Embrace a Community Strategy (and How to Do It)
BUILD with Blake Bartlett
What's the Community Team?
Who owns the effort? That's, i would say, a very big question, because it depends. I've seen it in some companies, it lives in marketing or product team. A community manager might be an expert in creating communities, but they are not an expert at engaging with your uster and teaching them things. If you want to be known in the community, you need to win respect and authority. So i think it's very important that it's not only a community manager.
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